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The Hidden Problem with Sleep Data
Three Mistakes Companies Make When Building Sleep-Smart Products Sleep tracking is showing up everywhere. Health apps. Wearables. Mattresses. Recovery devices.…
SleepScore Labs partners with leading brands to scientifically test sleep products and demonstrate measurable improvements in sleep quality, duration, and satisfaction. Earn the SleepScore Validated or Recommended seal and build trust with consumers who demand proof.
Sleep Insights
Last Published on 13th March 2026 by kate. hughes

The sleep industry is full of bold claims. Better sleep. Deeper rest. Faster recovery.
But consumers are increasingly asking the obvious question: Where’s the proof?
Recent research conducted through the AgeTech Collaborative by AARP shows that scientific validation significantly changes how consumers respond to sleep products. When a brand added scientifically-proven sleep study results to its marketing:
16% more consumers said they were likely to purchase
21% more consumers selected it as their top product choice
11% more said they were ready to buy immediately
In other words, science-backed validation drives sales.
SleepScore Labs conducts independent studies using validated sleep measurement technology to determine whether products truly improve sleep. Products that demonstrate improvements in both objective sleep data and subjective sleep quality earn the SleepScore Validated seal, while products that demonstrate subjective sleep improvements earn the SleepScore Recommended seal.
Below are some of the most recent products that have successfully passed that rigorous testing.

In a 10-week SleepScore Labs study analyzing more than 3,300 nights of sleep data, participants experienced significant improvements after switching to Purple mattresses. Key findings included a 68% reduction in pain interfering with sleep, falling asleep 8% faster, and 6% fewer nighttime awakenings.

SleepScore Labs research on REST Evercool® cooling bedding found that improved temperature regulation helped participants experience greater sleep comfort and deeper rest, particularly for those sensitive to overheating.

Participants using the Dormeo Premium Mattress Topper experienced improved sleep comfort and measurable improvements in sleep performance in a SleepScore Labs study.

In a SleepScore Labs study, Sleepy’s Scented Pillow Inserts improved perceived sleep quality and relaxation before bedtime, demonstrating the potential of scent-based sleep support.

SleepScore Labs analyzed 2,851 nights of sleep data from 91 participants using the Therabody SleepMask. Participants experienced a 20% improvement in sleep satisfaction, a 33% reduction in tossing and turning and a 18% improvement in staying asleep

Testing of Eyesafe CPF70 blue-light filtering technology showed improvements in subjective sleep quality and nighttime comfort, earning the SleepScore Recommended seal.

SleepScore Labs research found that Intake nasal strips improved nighttime airflow, helping participants breathe more easily during sleep and report better overall rest.

SleepScore Labs testing of the Blueair MiniRestful air purifier and sunrise alarm clock found improvements in sleep satisfaction and sleep environment quality, highlighting the impact of clean air and circadian lighting on sleep.

SleepScore Labs testing of the PuroAir HEPA 14 Air Purifier found that improving bedroom air quality helped participants experience better perceived sleep quality and nighttime comfort.

A randomized controlled study evaluating the Rebalance Systems supplement program showed improvements in both objectively measured sleep metrics and perceived sleep quality.
SleepScore Labs partners with leading brands across mattresses, supplements, wearables, environmental products, and sleep technology to scientifically test whether products truly improve sleep.
Brands that demonstrate measurable improvements can earn the SleepScore Validated or SleepScore Recommended seal—helping build credibility, differentiate in a crowded market, and increase consumer trust.
👉 Interested in validating your sleep product? Learn how SleepScore Labs studies help brands prove their claims.