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Blog

The sleep industry is full of bold claims. Better sleep. Deeper rest. Faster recovery. But consumers are increasingly asking the…

Blog

Three Mistakes Companies Make When Building Sleep-Smart Products Sleep tracking is showing up everywhere. Health apps. Wearables. Mattresses. Recovery devices.…

Blog

When brands invest in scientific validation, they often focus on the study itself: the methodology, the metrics, the seal. But…

General

Consumers Prefer Products With Clear Science & Independent Validation In collaboration with the AgeTech Collaborative™ from AARP, we ran a…

Articles

There’s a reason you’re seeing more stories about the ways holiday stress impacts your health.  While stress about COVID-19 has…

Articles

Every year we strive to do better than the last. Many of us set goals and aspirations that are great…