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<\/p>\nCompanies Collaborate to Create New World-Leading Consumer Sleep Products<\/i><\/p>\n
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CARLSBAD, Calif. \u2014\u00a0<\/span><\/b>January<\/span><\/b>\u00a0<\/span><\/b>5,<\/span><\/b>\u00a0<\/span><\/b>20<\/span><\/b>20<\/span><\/b>\u00a0\u2014\u00a0<\/span>SleepScore<\/span>\u00a0Labs<\/span><\/a>, the company behind the\u00a0<\/span>world\u2019s\u00a0<\/span>most\u00a0<\/span>comprehensive suite of\u00a0<\/span>data-backed\u00a0<\/span>sleep\u00a0<\/span>solutions,\u00a0<\/span>today\u00a0<\/span>announced<\/span>\u00a0<\/span>an unprecedented\u00a0<\/span>partnership with\u00a0<\/span>IFF, a leading<\/span>\u00a0<\/span>innovator of taste, scent\u00a0<\/span>and\u00a0<\/span>nutrition\u00a0<\/span>&\u00a0<\/span>ingredients<\/span>, to create and validate products designed to support healthier lives through improved sleep<\/span>.<\/span>\u00a0<\/span><\/p>\n This partnership is groundbreaking in the world of consumer sleep products, where mostly anecdotal evidence abounds around sleep improvement products, rather than scientific proof.\u00a0 Scent, specifically, has significant potential as a non-invasive, non-addicting means of supporting sleep.\u00a0 With over 70% of the\u00a0<\/span>developed<\/span>\u00a0world<\/span>\u00a0impacted by poor sleep and the resulting adverse effects on overall health, weight and productivity, IFF recognized that\u00a0<\/span>SleepScore<\/span>\u00a0Labs was uniquely positioned to help them identify the most promising scent ingredients to test, and then support those findings with more robust scientific field research.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n \u201cThis partnership marks a strategic decision by IFF to extend our leadership in the \u201cbeyond sensorial\u201d market,\u201d said Nicolas\u00a0Mirzayantz, IFF\u2019s Divisional CEO, Scent. \u201cTogether we will build on IFF\u2019s Consumer and Sensory Science knowledge and\u00a0<\/span>SleepScore\u2019s<\/span>\u00a0best-in-class data capture and analysis capability to deliver validated scent-based sleep solutions for consumers.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n Since the start of 2018, both companies have been collaborating on a sleep fragrance<\/span>, and since then, have gathered over 6,500 nights of ob<\/span>j<\/span>ective sleep data together.\u00a0<\/span>As a first step in this collaboration,\u00a0<\/span>SleepScore<\/span>\u00a0clinically tested an initial scent creation prototype \u2013 a pillow spray — specifically designed to support healthy sleep. Results of the counter-balanced, double-blind, placebo-controlled study revealed that the scent provided the greatest benefit to healthy sleepers. Objective sleep measurement showed that participants spent 26% less time awake at night after falling asleep when they used the scent. These\u00a0<\/span>scientifically-proven<\/span>\u00a0results support the development of new product categories designed to help consumers sleep better.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n To obtain the insights,\u00a0<\/span>SleepScore<\/span>\u00a0Labs scientists conducted a study to test the effectiveness of a scented pillow spray over 800 nights, taking both self-reported data and objective sleep measures every night. Objective sleep measures, which is critical to understanding the potential value scented products have on sleep, were collected using\u00a0\u00a0<\/span>SleepScore<\/span>\u00a0technology powered by\u00a0<\/span>ResMed<\/span><\/a>, a pioneering authority on innovative medical devices that help people lead healthier, higher-quality lives<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span>\u201cOur work with IFF is just one example of how\u00a0<\/span>SleepScore<\/span>\u00a0is the only company in the sleep space able to incorporate measurement, data, and actionable insights to help organizations strengthen their health and wellness offerings.\u201d said Colin Lawlor, CEO at\u00a0<\/span>SleepScore<\/span>\u00a0Labs.\u00a0<\/span>\u00a0<\/span><\/p>\n “IFF\u2019s approach sets a great example of how cross-disciplinary sleep innovation should ideally be\u00a0<\/span>managed<\/span>,\u201d said Dr. Roy\u00a0Raymann, Chief Scientific Officer<\/span>\u00a0at\u00a0<\/span>SleepScore<\/span>\u00a0Labs<\/span>. \u201cBy combining our expertise in objectively validating sleep products, with IFF\u2019s deep knowledge of fragrances<\/span>\u00a0and ingredients<\/span>, together we can ultimately help consumers get a better night\u2019s sleep.\u201d<\/span>\u00a0<\/span><\/p>\n For over a decade,\u00a0<\/span>SleepScore<\/span>\u00a0Labs has studied millions of hours of sleep in an effort to help people live happier, healthier<\/span>\u00a0and\u00a0<\/span>more productive lives. The partnership with IFF\u00a0<\/span>reinforces\u00a0<\/span>SleepScore<\/span>\u00a0Labs\u2019 commitment to ensuring\u00a0<\/span>consumers purchase products that not only\u00a0<\/span>claim to\u00a0<\/span>optimize\u00a0<\/span>sleep,\u00a0<\/span>but also\u00a0<\/span>help consumers achieve a more complete, restful night\u2019s sleep.\u00a0<\/span>\u00a0<\/span><\/p>\n For over 130 years, IFF has been using artistry, science, and expertise to create unique and unexpected scents, tastes, experiences and ingredients for the products our world craves\u2014from global iconic brands to indie startups. Driven by their purpose \u2013 To redefine & transform how we live in and care for the resources of our world \u2013 IFF is committed to do more good, question everything, and champion creators.<\/span>\u00a0<\/span><\/p>\n Connect\u00a0<\/span>with\u00a0<\/span>SleepScore<\/span>\u00a0Labs on\u00a0<\/span>Facebook<\/span><\/a>,\u00a0<\/span>Twitter<\/span><\/a>\u00a0and\u00a0<\/span>Instagram<\/span><\/a>. The\u00a0<\/span>SleepScore<\/span>\u00a0A<\/span>pp is free to download for Android via\u00a0<\/span>Google Play<\/span><\/a>\u00a0and iOS devices from the Apple\u00a0<\/span>App Store<\/span><\/a>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n Visit\u00a0<\/span><\/b>SleepScore<\/span><\/b>\u00a0Labs and IFF at CES 2020, Booth\u00a0<\/span><\/b>#44149<\/span><\/b>\u00a0in Las Vegas, NV, January 7-10<\/span><\/b>.<\/span><\/b>\u00a0<\/span><\/p>\n About\u00a0<\/span><\/b>SleepScore<\/span><\/b>\u00a0Labs<\/span><\/b>\u00a0<\/span><\/p>\n We\u2019re the sleep company changing the world by\u00a0<\/span>improving sleep, based on science and leading-edge technology.\u00a0<\/span>SleepScore<\/span>\u00a0Labs was founded in 2016 by a team of sleep experts from companies, institutions and organizations such as ResMed\u2122, Apple,\u00a0<\/span>Philips,\u00a0<\/span>and Harvard<\/span>. Together, we enable leading companies and organizations to strengthen their health and wellness offerings, proven through better sleep.\u00a0<\/span>After studying millions of hours of sleep for over a decade, we created the world\u2019s most\u00a0<\/span>comprehensive suite of services which help consumers improve their sleep and companies improve their offerings in the space<\/span>.\u00a0<\/span>Initially a Joint Venture between\u00a0<\/span>ResMed, Dr. Mehmet Oz, and Pegasus Capital Advisors L.P,\u00a0<\/span>the company has grown to include other strategic partners and investors. Headquartered in<\/span>\u00a0Carlsbad, CA,\u00a0<\/span>with<\/span>\u00a0an office in Dublin, Ireland, we\u2019ve developed\u00a0<\/span>SleepScore<\/span>\u2122 technology powered by ResMed to offer the world\u2019s most accurate sleep app.\u00a0<\/span>SleepScore<\/span>\u00a0Labs\u2019 ecosystem also provides data insights, product evaluation tools, and technology licensing opportunities for companies developing products and solutions in the sleep industry.<\/span>\u00a0<\/span><\/p>\n SleepScore<\/span>\u00a0does not provide medical advice, diagnosis, or treatment through its service or its available functions. The content and service provided are intended solely as a resource and informational tool to improve your sleep. Always seek the advice of a physician or qualified health provider for any questions you may have regarding a medical condition.<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n About\u00a0<\/span><\/b>IFF<\/span><\/b>\u00a0<\/span><\/p>\n At IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), we\u2019re using Uncommon Sense to create what the world needs. As a collective of unconventional thinkers and creators, we put science and artistry to work to create unique and unexpected scents, tastes, experiences and ingredients for the products our world craves. Learn more at\u202f<\/span>iff.com<\/span><\/a>,\u202f<\/span>Twitter<\/span><\/a>\u202f,\u202f<\/span>Facebook<\/span><\/a>,\u202f<\/span>Instagram<\/span><\/a>, and\u202f<\/span>LinkedIn<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n Media Contacts<\/span><\/b>\u00a0<\/span><\/p>\n PR for\u00a0<\/span>SleepScore<\/span>\u00a0Labs<\/span>\u00a0<\/span><\/p>\n Danielle Grado<\/span>\u00a0<\/span><\/p>\n 949-769-9784<\/span>\u00a0<\/span><\/p>\n danielle<\/span>@thebrandamp.com<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n SleepScore<\/span>\u00a0Labs<\/span>\u00a0<\/span><\/p>\n Tracy\u00a0<\/span>Frommelt<\/span>\u00a0<\/span><\/p>\n 858-<\/span>437-9060<\/span>\u00a0<\/span><\/p>\n Tracy.Frommelt@sleepscorelabs.com<\/span><\/a>\u00a0<\/span><\/p>\n